From Planning to Occupancy: Expert Marketing Strategies to Launch Your Shared Housing Community
- ny7205
- Mar 25
- 4 min read
Introducing Nahamani Yisrael, Digital Marketing Specialist
With over 20 years of experience helping early-stage entrepreneurs craft meaningful and impactful communication strategies, we invited Nahamani Yisrael to share some of her best practices with our real estate investor community. Nahamani Yisrael, has had the privilege of guiding business owners toward establishing strong digital brands. Her expertise lies in helping entrepreneurs create a compelling online presence that resonates with their target audience and drives sustainable growth.
As the founder of Nahamani.org, I’ve had the honor of working closely with Tiffani Ray to help bring her vision for shared housing to life. As part of my work with Tiffani, my team and I designed and developed her website, and we continue support her by creating content for her professional profiles and private Facebook groups. Tiffani is passionate about helping members of her Shared Housing Accelerator thrive and has asked me to pull together some of my best marketing tips for new real estate investors, housing providers and advocates for affordable housing.
Here’s my marketing advice for early-stage entrepreneurs looking to create a strong presence, even before opening their doors:
1. Develop an Informative Website
Think of your website as your online home. It serves as the centralized hub where potential residents and partners can learn about your housing opportunities, your mission, and the supportive services you plan to offer. Whether people find your website through word of mouth, social media, or a search engine, it’s crucial that your site provides all the information they need to make an informed decision in one place.
Make sure your website includes key details like:
An overview of your shared housing mission – always start with your WHY!
Information about the services and amenities you plan to offer – this shows you understand the needs of the community you seek to serve.
Contact details for inquiries – offer multiple ways to contact you and be sure to be responsive to all inquiries.
A clean, easy-to-navigate website is your first impression and should reflect the professional and trustworthy environment you’re working to build. I began designing websites for businesses in early 2000, since then I have worked in several real estate-centric industries including loan origination, mortgage loan services, licensed title agent (OH) and development consultant. If you are interested in learning how we can guide you through the website design and development process, please do not hesitate to get in touch with me to discuss.
2. Establish a Strong Social Media Presence
Social media is an invaluable tool for entrepreneurs in today’s digital world. By establishing a presence on platforms like Facebook, LinkedIn, Instagram and TikTok, you can directly engage with your audience, share updates, and build a loyal following even before opening your doors.
Start by posting consistent, engaging content about the journey of creating your shared housing community. Share behind-the-scenes moments, success stories, and educational tips that benefit your community’s unique needs. Use social media to showcase your values, attract early supporters, and connect with potential residents.
If you are unsure what aspects of running your real estate business would make good content, consider scheduling a one-on-one consultation with me. My team and I can help you identify your brand’s voice, create engaging content, and guide you through the launch process from ideation to maturation.
3. Leverage Email Marketing
Once you have a website and social media profiles set up, email marketing is a powerful way to keep potential residents and partners in the loop. Set up an email list to send updates, announcements, and newsletters about your community’s progress. Regular email communication keeps your audience engaged and excited about the upcoming launch of your shared housing community.
Prior to your official launch, you should be compiling your list of contacts so that they are easily accessible. I recommend creating a spreadsheet that can easily be imported into your email marketing software. This topic will be covered in more depth in Tiffani's Shared Housing Accelerator private Facebook group.
4. Build Local Partnerships and Network
Networking is one of the most effective ways to establish your presence in your community. Attend local events specific to the population you intend to serve, collaborate with other entrepreneurs who have an established presence in this space, and host informational sessions to educate your community about shared housing.
Networking helps you connect with individuals and organizations that can become valuable partners—whether that’s local businesses willing to offer discounts to your residents or community organizations looking to support your mission.
Join the Shared Housing Accelerator Group
Building a successful shared housing community takes time, planning, and a solid marketing strategy. That’s why I highly recommend joining Tiffani Ray’s Shared Housing Accelerator Program. Tiffani’s hands-on approach has helped numerous real estate investors develop a marketing strategy that works—and now, she’s ready to help you do the same.
In the Shared Housing Accelerator Program, Tiffani will walk alongside you, guiding you step-by-step through the process of creating a tailored marketing strategy based on her own experience building several successful shared housing communities. Whether you’re just getting started in real estate or are a seasoned investor looking to refine your strategy, this group offers the support and guidance you need to succeed.
Final Thoughts
Marketing and relationship-building are essential steps to take before opening your first shared housing community. By setting up the right tools—like a user-friendly website, a consistent social media presence, an email marketing strategy, and strong local partnerships—you can create the foundation for long-term success.
If you’re ready to turn your vision into a thriving community that supports its residents and enhances the lives of those who live there, please join Tiffani’s Shared Housing Accelerator Program today!
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